Unlocking The QR Code Mystery

Unlocking The QR Code Mystery


Mobile marketing will soon blow most other marketing methods out
of the water, it’s time to for you to get in on the at the beginning of this growing and red hot opportunity.

Right now, VERY few marketers are using this method however, that is changing daily. It’s the ideal time to get started with converting your prospects, customers and clients into informed VIP’s using mobile marketing methods. At this point you have very little competition, but as I‘ve said that is changing very quickly. Although I‘m seeing more and more of those funny little squares (QR Codes), your local market is wide open to you to be one of the very first to educate the public about QR Codes and the benefits of associated with them!

I encourage you to get start right away, QR Codes are easy to get done and you can implement them into marketing such as business cards, print ads, POP (point of purchase) and 100’s of other uses. All while the competition is still very low. You can build your business very quickly, using a marketing method that other marketers aren’t even thinking of using yet. The innovator usefully ends up be the leader. Many national and worldwide businesses have already jumped on the band wagon, but you can move into the “local” market easily.

Education is key. You must educate your prospects, customers and clients as to how QR Codes work, how easy they are once they know what to do.  One of the big downfalls I’m seeing with this technology  is lack of directions and education, people just don’t know what QR Codes and what they are for. You can fix that and become the “one” that showed them the light. This will put you miles ahead of your competitors!

I’ve put together a nifty little package of information on “Unlocking the QR Code Mystery” it explains how you can easily use QR Codes in your business, what they are and how to make them. Plus I give you over 100 ideas for places that QR Codes can be used in your marketing of your business. For more info about Unlocking the QR Code Mystery visit: http://theprexpert.com/qr_mystery

Mobile Marketing, More Tips

Mobile Marketing, More Tips

Selling almost anything from any kind of business using mobile marketing becomes easier when done the right way and using concisely worded text messages.

It’s an ideal way to promote your local business, but it  can also be used to promote your line of products or services online, get people to join paid and free membership websites, and more. This all becomes even easier when people are driven to your business using QR Codes. 

Here are some ideas to get you thinking:
Create your own line of products, e-books are ideal for this (books that are downloadable online or electronically) or informational reports about your business or service.
Membership sites for customers can be very useful, people like to hangout with “like” people. And you can charge a monthly fee or have an exclusive VIP club offering members only special closed door offers, useful interviews with industry leaders, ask questions about products or services and make useful comments on how they are using your products or services.
Promote JV (joint ventures) with other businesses. This can be ideal for many businesses and help increase sales for all the businesses involved in a co-operative  marketing effort.
The ideas are really endless with a little master minding.

This can only happen when you have a list of people to text your messages to. The easy way to build your list is to direct prospects, past customers and current ones to your web page that allows them to sign-up. The easiest way to do that is with the use of QR Codes in all your advertising…I love QR Codes and you should as well, they can be the keys to the vault for your business. You can find out much more about using QR to increase your business by going to: http://theprexpert.com/qr_mystery 

Capturing Attention With Your Text Message “Subject Line”

Capturing Attention With Your Text Message “Subject Line”

One of the most vital keys you must do to increase the amount
of traffic you get from your text messages is to use really interesting
subject lines to get your message opened. This is the first thing they will see even before they even open the main text message, so it’s important that the first line be really compelling to the reader.

Here’s a crash course in copywriting.

Think of it as a newspaper headline, or like the subject line of an email. It must grab attention and get them to open the rest of your message otherwise your simply dead in the water.

… “For the next 2 hours only get a free spa bag”
… “Who says there’s no Free Lunch?”
… “I just found out my wife’s pregnant!”

Tell them what’s in it for them. WIIFM, everyone’s favorite radio station! “What’s In It For Me!”

Give them the offer. A real reason to be excited.

… I just made a deal with Eve’s Spa, come into Sensational Boutique in the next 2 hours, show this text message, get a free Spa Bag compliments of Eve’s.

… Today’s free lunch day at LaRosa Deli, 11:30 - 1:00 show this text get a free lunch with equal/greater purchase. 

… YIKES! I need more room, get 75% off this week on bedroom suites at Don‘s uptown furniture. 
Use a Clear Call-to-Action It’s most important to include a clear call-to-action in every text you send. People can not read your mind. You have to tell them concisely what to do next.

If visiting a web page is your goal, tell them that… Go to http://WidgetStore.com …NOW. If you want them to walk into
your store, give them directions and tell them to come on
in. If your goal is to reply to your text message, tell them so that… Text me back at Sale55555!

Too many businesses forget to include a call-to-action in their
marketing material, and then sit around wondering why their advertising campaign didn’t work! Don’t forget this incredibly vital component of telling people what you want them to do.

… For the first 50 only, come in now.
… Text LaRoas1212 well have your order ready.
… Only 10 suites available at  555 N Main.

Encourage Viral Buzz

Viral marketing is something that is incredibly easy to perpetuate in
local mobile marketing. If you have an offer that is truly one-of-a-kind, limited or very special in some way, don’t forget to ask people to let others know about it. It’s very easy  for someone to text a message to a friend when they find something extremely interesting or valuable. You should encourage viral buzz when ever possible. It will help
you get the most out of your text campaigns.

… where giving away 100 Garth Brooks tickets Monday at 8:30am text your friends, family.
… Tell friends, family and you get an extra 20% off.
… text your friends/family, midnight sale Friday, must have text code Billings2323 to get in, up to 80% savings.

Of course building your Opt-In list, begins with QR Codes… You Gotta Love QR Codes!

Maximizing Traffic with Local Mobile Marketing

Maximizing Traffic with Local Mobile Marketing

Local mobile marketing can be very powerful for your business if it is used correctly, but most people have no idea how to use it for the most profit. However the vast majority of businesses just aren’t using mobile marketing at all, and those that are typically are not using it effectively to increase their business.

As was mentioned in another blog post I did earlier on You Gotta Love QR Codes, it’s just not a real good idea to send direct marketing messages out, even if they have agreed to receive your text messages by following your QR code or other means of capturing their information.

People simply aren’t going to want to pay for a text message that is doing nothing but giving them an advertising message. This is even a huge mistake that even large business make. Few people care that your having a sale or that you need to move inventory because your lease is due, you have to pay taxes or you bought too much inventory. That’s why it’s important to provide real benefit value in your messages.

Maximizing Profits with Text Messaging

Maximizing Profits with Text Messaging

Text messaging through SMS (Simply Message System to Cell phones), is a common method to reach people via mobile marketing. It is an extremely powerful method with a 91% instant read rate. A word of caution before you get all excited and start blasting text messages to just any one.

Most people still pay for their text messages. They may get a
limited number of text for free, but generally they can only receive a certain number of them and have to pay for the rest of them. Although more and more mobile providers are allowing unlimited texting and calling… Because of the texting fees, people don’t typically like to see direct marketing messages popping up on their mobile devices. This same problem arose when faxing first began and it took little time before strict laws and penalties were enacted to prevent companies from sending out unsolicited faxes of any kind.

It’s important to be subtle with your marketing approach. There
are two major ways to accomplish this:

1. You can send them a friendly text or an informative text and
simply drop a link to your website.

2. You can provide them a valuable service or product for free,
using that as a platform for your marketing.

A friendly message comes in the form of a short text, news story,
timely update, etc. Give someone a small piece of useful information, and just adding your web address as a signature is by far a better approach then just boldly texting a commercial.
-------

For cooking fans, they may get excited and appreciate a simple text like this one… “Hey, I just found out Paula Dean is going to appear at the Cooking Store next Tuesday. Thought you might want to know.”

http://DownhomeCookingTips.Com

-------
Providing a valuable service or product is even more effective.
People love getting free stuff, and you can use your freebie as
promotional material by including marketing within the giveaway.
For example, you could create some sort of valuable service people
would want. This will get many people to look forward to your messages and pay more attention them, because you’ll always be providing something of value to them.

The Truth about SMTP Messaging

SMTP messaging is typically free, SMTP stands for Simple Mail Transfer Protocol. It is used to access email in a clients device or email program. SMS messaging is usually at this point free. You
may be wondering which you should use, or if you should use both. I
suggest using both. SMTP messaging is a little more powerful than
text messaging, because it’s not subject to the same limits, but you
have to be very careful none the less when using SMTP.
Because SMTP is sent via email, you’re subject to the same laws email marketers have in place. Be sure you know the CAN-SPAM
act inside and out and you comply with it, because one mistake
could cost you as much as $11,000 in fines! Here is a good place to start: http://en.wikipedia.org/wiki/CAN-SPAM

Another downside to SMTP it is very unreliable. Since it’s free, cell
phone carriers don’t have to deliver those messages at all. For this
reason, SMTP messages can be delayed and even never delivered
In the first place.

When using SMTP, It is suggested making the most of all the
available features. You can embed other media, use longer messages, you can send a quick SMS message in addition to the SMTP just in case the recipient never receives the SMTP message.

Of course the best way to reach potential customers and clients with all the hassles of CAN-SPAM and other regulations is to get people to Op-In to your messages. Opt-In simple means that they give you the OK to send them SMS and SMTP messages to them.

So how do you get prospects to Opt-In? One of many ways is to use QR Codes to direct them to a Opt-In page. Gotta Love QR Codes! More to come, don’t miss any of it RSS this blog now.

Why You Gotta LOVE QR Codes

Why You Gotta LOVE QR Codes

If you haven’t excited about the mobile marketing revolution, what are you waiting for? Mobile marketing is positioned to absolutely
slaughter every other current marketing method! It’s going to blow
away internet advertising, email, direct mail, and just about anything
else you can think of. Why?

· 91% of Americans have a cell phone.
· 5 billion people subscribe to cell phone service, but only 2
billion have internet access.
· People tend to check their text messages and voice mail
several times per day, often within minutes of receiving a
message.
· However, people usually only check their email once or twice
per day, usually not carrying a computer around with them.

This makes mobile marketing extremely powerful. You have the
opportunity to get in on the ground floor of an opportunity few people
are exploring. The time is NOW!

Why Is Mobile Marketing is So Powerful

Mobile marketing can reach more people with less
Competition. With a growing base of 5 billion users you can easily reach more then twice to 2 billion internet users. You won’t have to compete with hundreds of spam emails, and you can reach people nearly instantly on their mobile devices!

Studies have shown that the majority of people carry their phones with them everywhere they go, your messages can be delivered in just moments. You won’t have to wait for people to get around to checking their email. You won’t have to worry about being stuck between hundreds of spams messages in a filled email inbox. You’ll have direct access straight to the people you want to reach.

In addition, people are captive audiences when reading text
messages. Since text messages are so short, you have to keep
them straight to the point. This means more people will take the time
to pay attention and read your message. Some people may not want
to read a longer email or will simply delete it sight unseen.

Although marketing is developing rapidly, there likely won’t be another method with this much potential to come along for some time. The best part is it’s still in its infancy with lots of room for growth. I suggest jumping on this incredibly powerful method right now, before you once again think, “Why didn’t I jump on this when I had the chance?” down the road. There is no better place to jump in then with the use of QR codes to capture attention, build interest in your business and get more buyers in your door.