Capturing Attention With Your Text Message “Subject Line”

Capturing Attention With Your Text Message “Subject Line”

One of the most vital keys you must do to increase the amount
of traffic you get from your text messages is to use really interesting
subject lines to get your message opened. This is the first thing they will see even before they even open the main text message, so it’s important that the first line be really compelling to the reader.

Here’s a crash course in copywriting.

Think of it as a newspaper headline, or like the subject line of an email. It must grab attention and get them to open the rest of your message otherwise your simply dead in the water.

… “For the next 2 hours only get a free spa bag”
… “Who says there’s no Free Lunch?”
… “I just found out my wife’s pregnant!”

Tell them what’s in it for them. WIIFM, everyone’s favorite radio station! “What’s In It For Me!”

Give them the offer. A real reason to be excited.

… I just made a deal with Eve’s Spa, come into Sensational Boutique in the next 2 hours, show this text message, get a free Spa Bag compliments of Eve’s.

… Today’s free lunch day at LaRosa Deli, 11:30 - 1:00 show this text get a free lunch with equal/greater purchase. 

… YIKES! I need more room, get 75% off this week on bedroom suites at Don‘s uptown furniture. 
Use a Clear Call-to-Action It’s most important to include a clear call-to-action in every text you send. People can not read your mind. You have to tell them concisely what to do next.

If visiting a web page is your goal, tell them that… Go to http://WidgetStore.com …NOW. If you want them to walk into
your store, give them directions and tell them to come on
in. If your goal is to reply to your text message, tell them so that… Text me back at Sale55555!

Too many businesses forget to include a call-to-action in their
marketing material, and then sit around wondering why their advertising campaign didn’t work! Don’t forget this incredibly vital component of telling people what you want them to do.

… For the first 50 only, come in now.
… Text LaRoas1212 well have your order ready.
… Only 10 suites available at  555 N Main.

Encourage Viral Buzz

Viral marketing is something that is incredibly easy to perpetuate in
local mobile marketing. If you have an offer that is truly one-of-a-kind, limited or very special in some way, don’t forget to ask people to let others know about it. It’s very easy  for someone to text a message to a friend when they find something extremely interesting or valuable. You should encourage viral buzz when ever possible. It will help
you get the most out of your text campaigns.

… where giving away 100 Garth Brooks tickets Monday at 8:30am text your friends, family.
… Tell friends, family and you get an extra 20% off.
… text your friends/family, midnight sale Friday, must have text code Billings2323 to get in, up to 80% savings.

Of course building your Opt-In list, begins with QR Codes… You Gotta Love QR Codes!