Maximizing Profits with Text Messaging

Maximizing Profits with Text Messaging

Text messaging through SMS (Simply Message System to Cell phones), is a common method to reach people via mobile marketing. It is an extremely powerful method with a 91% instant read rate. A word of caution before you get all excited and start blasting text messages to just any one.

Most people still pay for their text messages. They may get a
limited number of text for free, but generally they can only receive a certain number of them and have to pay for the rest of them. Although more and more mobile providers are allowing unlimited texting and calling… Because of the texting fees, people don’t typically like to see direct marketing messages popping up on their mobile devices. This same problem arose when faxing first began and it took little time before strict laws and penalties were enacted to prevent companies from sending out unsolicited faxes of any kind.

It’s important to be subtle with your marketing approach. There
are two major ways to accomplish this:

1. You can send them a friendly text or an informative text and
simply drop a link to your website.

2. You can provide them a valuable service or product for free,
using that as a platform for your marketing.

A friendly message comes in the form of a short text, news story,
timely update, etc. Give someone a small piece of useful information, and just adding your web address as a signature is by far a better approach then just boldly texting a commercial.
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For cooking fans, they may get excited and appreciate a simple text like this one… “Hey, I just found out Paula Dean is going to appear at the Cooking Store next Tuesday. Thought you might want to know.”

http://DownhomeCookingTips.Com

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Providing a valuable service or product is even more effective.
People love getting free stuff, and you can use your freebie as
promotional material by including marketing within the giveaway.
For example, you could create some sort of valuable service people
would want. This will get many people to look forward to your messages and pay more attention them, because you’ll always be providing something of value to them.

The Truth about SMTP Messaging

SMTP messaging is typically free, SMTP stands for Simple Mail Transfer Protocol. It is used to access email in a clients device or email program. SMS messaging is usually at this point free. You
may be wondering which you should use, or if you should use both. I
suggest using both. SMTP messaging is a little more powerful than
text messaging, because it’s not subject to the same limits, but you
have to be very careful none the less when using SMTP.
Because SMTP is sent via email, you’re subject to the same laws email marketers have in place. Be sure you know the CAN-SPAM
act inside and out and you comply with it, because one mistake
could cost you as much as $11,000 in fines! Here is a good place to start: http://en.wikipedia.org/wiki/CAN-SPAM

Another downside to SMTP it is very unreliable. Since it’s free, cell
phone carriers don’t have to deliver those messages at all. For this
reason, SMTP messages can be delayed and even never delivered
In the first place.

When using SMTP, It is suggested making the most of all the
available features. You can embed other media, use longer messages, you can send a quick SMS message in addition to the SMTP just in case the recipient never receives the SMTP message.

Of course the best way to reach potential customers and clients with all the hassles of CAN-SPAM and other regulations is to get people to Op-In to your messages. Opt-In simple means that they give you the OK to send them SMS and SMTP messages to them.

So how do you get prospects to Opt-In? One of many ways is to use QR Codes to direct them to a Opt-In page. Gotta Love QR Codes! More to come, don’t miss any of it RSS this blog now.