Local mobile marketing can be very powerful for your business if it is used correctly, but most people have no idea how to use it for the most profit. However the vast majority of businesses just aren’t using mobile marketing at all, and those that are typically are not using it effectively to increase their business.
As was mentioned in another blog post I did earlier on You Gotta Love QR Codes, it’s just not a real good idea to send direct marketing messages out, even if they have agreed to receive your text messages by following your QR code or other means of capturing their information. People simply aren’t going to want to pay for a text message that is doing nothing but giving them an advertising message. This is even a huge mistake that even large business make. Few people care that your having a sale or that you need to move inventory because your lease is due, you have to pay taxes or you bought too much inventory. That’s why it’s important to provide real benefit value in your messages.
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